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Pre-production checklist
Work through this before you brief anyone. Every line that comes back blank is a decision someone will have to make under pressure later, usually on the day, usually at a cost. Print it, tick what you have, and you will know where the gaps are.
Scope 01
Dates 02
Creative direction 03
Budget 04
Locations 05
Vendors 06
Travel and accommodation 07
On the day 08
If several lines came back blank, that is not a sign you are behind. It is the part of the job most people do not have time to do themselves, and it is the part we run.
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