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Pre-production checklist

Work through this before you brief anyone. Every line that comes back blank is a decision someone will have to make under pressure later, usually on the day, usually at a cost. Print it, tick what you have, and you will know where the gaps are.

Scope 01

Dates 02

Creative direction 03

Budget 04

Locations 05

Vendors 06

Travel and accommodation 07

On the day 08

If several lines came back blank, that is not a sign you are behind. It is the part of the job most people do not have time to do themselves, and it is the part we run.

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